Search Marketing Specialist |
| Location: | Miami, FL |
| Salary Range: | $30- $38K/ annually |
| Benefits: | Medical, Dental, Life, 401K, STD, LTD, Vacation, etc |
| Employment Type: | Full Time |
| Department: | Marketing |
| Description: | Basic Purpose
The Search Engine Marketing Specialist is an entry-level position for a talented individual that has a passion for search engine marketing and a desire to manage large-scale paid search programs with Google, Yahoo, MSN and other search engines. You will also work on search engine optimization techniques and strategies. |
| Duties: | Essential Duties and Responsibilities
� Create paid search campaigns, ad groups, ad copy, and keyword bids.
� Perform keyword research to expand current paid search programs
� Perform competitive analysis to improve current paid search programs
� Launch and manage new paid search initiatives
� Optimize paid search programs using controlled testing methodologies you will be taught
� Maintain knowledge of current SEM practices to develop and recommend new SEM strategies.
� Monitor natural search keyword rankings
� Identify key products, categories and keywords for search engine optimization
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| Qualifications: | Education and Experience
� Some College - Associate's or Bachelor's in Business or Marketing.
� 1+ years experience of optimizing websites for Google, Yahoo, and MSN
� Keyword research and analysis
� Web site structures
� Proficient in MS Excel
Reporting Structure
This position typically reports to:
� Manager, Search & Advertising
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