Search Marketing Specialist |
| Jul. 15, 2008 - Jul. 15, 2009 |
| Location: | Miami, FL |
| Exempt/Non-Exempt: | Exempt |
| Benefits: | Medical, Dental, Life, 401K, STD, LTD, Vacation, etc... |
| Type: | Full Time |
| Department: | Marketing |
| Description: | The Search Engine Marketing Specialist is an entry-level position for a talented individual that has a passion for search engine marketing and a desire to manage large-scale paid search programs with Google, Yahoo, MSN and other search engines. You will also work on search engine optimization techniques and strategies. |
| Duties: | •Create paid search campaigns, ad groups, ad copy, and keyword bids.
•Perform keyword research to expand current paid search programs
•Perform competitive analysis to improve current paid search programs
•Launch and manage new paid search initiatives
•Optimize paid search programs using controlled testing methodologies you will be taught
•Maintain knowledge of current SEM practices to develop and recommend new SEM strategies.
•Monitor natural search keyword rankings
•Identify key products, categories and keywords for search engine optimization
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| Qualifications: | •Some College - Associate’s or Bachelor's Degree in Business or Marketing.
•2+ years experience in search engine marketing with Google, Yahoo, and MSN
•Proven analytical skills
•Prior experience with keyword research and analysis
•Proficiency in MS Excel
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