Search Marketing Specialist

Location:Miami, FL
Exempt/Non-Exempt:Exempt
Benefits:Medical, Dental, Life, 401K, STD, LTD, Vacation, etc...
Employment Type:Full Time
Department:Marketing
Description:The Search Engine Marketing Specialist is an entry-level position for a talented individual that has a passion for search engine marketing and a desire to manage large-scale paid search programs with Google, Yahoo, MSN and other search engines. You will also work on search engine optimization techniques and strategies.
Duties:�Create paid search campaigns, ad groups, ad copy, and keyword bids.
�Perform keyword research to expand current paid search programs
�Perform competitive analysis to improve current paid search programs
�Launch and manage new paid search initiatives
�Optimize paid search programs using controlled testing methodologies you will be taught
�Maintain knowledge of current SEM practices to develop and recommend new SEM strategies.
�Monitor natural search keyword rankings
�Identify key products, categories and keywords for search engine optimization
Qualifications:�Some College - Associate�s or Bachelor's Degree in Business or Marketing.
�2+ years experience in search engine marketing with Google, Yahoo, and MSN
�Proven analytical skills
�Prior experience with keyword research and analysis
�Proficiency in MS Excel


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