Search Marketing Specialist |
| Location: | Miami, FL |
| Exempt/Non-Exempt: | Exempt |
| Benefits: | Medical, Dental, Life, 401K, STD, LTD, Vacation, etc... |
| Employment Type: | Full Time |
| Department: | Marketing |
| Description: | The Search Engine Marketing Specialist is an entry-level position for a talented individual that has a passion for search engine marketing and a desire to manage large-scale paid search programs with Google, Yahoo, MSN and other search engines. You will also work on search engine optimization techniques and strategies. |
| Duties: | �Create paid search campaigns, ad groups, ad copy, and keyword bids.
�Perform keyword research to expand current paid search programs
�Perform competitive analysis to improve current paid search programs
�Launch and manage new paid search initiatives
�Optimize paid search programs using controlled testing methodologies you will be taught
�Maintain knowledge of current SEM practices to develop and recommend new SEM strategies.
�Monitor natural search keyword rankings
�Identify key products, categories and keywords for search engine optimization
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| Qualifications: | �Some College - Associate�s or Bachelor's Degree in Business or Marketing.
�2+ years experience in search engine marketing with Google, Yahoo, and MSN
�Proven analytical skills
�Prior experience with keyword research and analysis
�Proficiency in MS Excel
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